Salary range
USD 90,000–110,000
Gross annual base salary in USD, before employee taxes and deductions.
USD is the reference currency for advertised salaries. Conversion, payment currency and country-specific requirements are determined by the applicable local employment contract and payroll arrangements.
Benefits, employer costs and any premiums are separate from the advertised base range. Benefits or premiums, where applicable, are confirmed separately in the employment terms.
About Watsmen
Watsmen is building an engineering-led industrial group. We connect technical capability, disciplined execution and practical commercial judgement to deliver valuable industrial solutions.
Role Purpose
Own customer insight, positioning and programme marketing that help turn demonstrated technical capability into credible offers and qualified commercial demand. Build a disciplined marketing function connected to customer outcomes and operating evidence.
Key Accountabilities
- Establish buyer and offer priorities using customer insight and evidence of the problem, buying process and intended value.
- Co-design offers with Commercial and Engineering, translating substantiated capability into usable offer material and appropriate acquisition routes.
- Own channel choices, marketing plans and expenditure within released budgets, assessing demand quality and progression to commercial outcomes.
- Maintain credible brand expression and employer-brand support through reviewed, versioned claims and approved publication routes.
- Build the marketing function and its handoffs with Commercial and Finance, including reliable account, campaign and conversion evidence.
- Deliver initial offer and demand work with Commercial and Engineering; use bounded external production or setup support only within released budgets, without assuming later specialist capacity is already available.
First 90 Days
- By day 30: Establish buyer and offer priorities, available evidence and the first bounded acquisition tests.
- By day 60: Demonstrate tested messaging, reviewed offer packs and active acquisition with clear lead-routing and commercial handoffs.
- By day 90: Present conversion or verified buying-process evidence, lessons that improve the offer and an evidenced next-quarter allocation recommendation.
Essential Requirements
- Demonstrated technical or B2B offer development and commercial demand creation.
- Ability to interview buyers and technical specialists and turn evidence into credible positioning and usable offers.
- Evidence of choosing channels, measuring demand quality and improving conversion with Commercial.
- Practical leadership of marketing delivery, budgets, reviewed content and cross-functional handoffs.
- Sound judgement about technical claims, customer commitments and appropriate access to data.
Desirable Experience
- Experience supporting industrial, engineering or technical-service offers.
- Experience building a marketing function and coordinating specialist or external production support.
Authority And Decision Boundaries
- Reports to the COO. Recommend offers, channels and expenditure within approved budgets and delegated limits.
- Technical endorsement remains with the competent technical authority. Marketing cannot agree unsupported performance claims or create customer commitments outside the commercial delegation.
- Data access follows its purpose and permissions; external publication follows the approved route.
Key Interfaces
COO; Commercial & Partnerships Director; Engineering and Technical Authority; Finance; Head of People & Capability; country and delivery owners; marketing specialists as appointed and authorised external support.
How Success Is Evidenced
- Qualified demand and useful adoption of reviewed offers.
- Progression to commercial outcomes and learning that improves the offer.
- Credible claims, reliable handoffs and proportionate budget use; impressions, content volume and CRM activity support rather than replace customer evidence.
Activation And Delivery Readiness
Appointment and assigned work require confirmed employing arrangements, approved resources, documented delegation and role-specific competence. Delivery commitments depend on qualified capacity, funding and the applicable approvals. First-90-day evidence follows confirmed ownership and work activation; verified procurement milestones are appropriate where customer buying cycles extend beyond that period.
Location And Travel
Istanbul, Türkiye. Any travel requirements, frequency and support arrangements will be discussed before appointment.
Employment And Working Arrangements
Full-time employment, with annual performance reviews. Twelve-month renewable contracts where legally appropriate, with probation and renewal terms determined under local law.
Roles are on-site by default. Hybrid or remote working requires prior approval. No relocation assistance or visa support is provided.
Apply
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